Urban Renovation by Virtu

The fine craftsmanship, rich quality of material and unsurpassed stability made Virtu Floors the right choice to complement the classic and understated sophistication of The Carlton House residences now being built by Extell Development Company. The 69 units (17 floors) are located at Madison Avenue and 61st  Street, one of Manhattan’s most iconic neighborhoods.

We are selecting the long length, 7” clear, cathedral cut white oak faces to meet The Carlton House’s design team’s high standard of clarity and uniformity of grain to match the sophisticated color palettes for these distinguished residences.

Our true-balanced flooring is the perfect solution for this urban renovation, providing refined wide plank beauty with a natural stability to reduce movement and effectively eliminate cupping. The Carlton House interiors reinterpret the finest aspects of the early 20th century Art Deco and Moderne movements for the 21st century.


6" Rift Sawn White Oak - Uniquely Virtu

We are manufacturing beautiful 6" rift sawn white oak long length flooring for Philip House, a classic prewar condominium renovation in the highly desirable Carnegie Hill neighborhood of New York City’s Upper East Side. The Cheshire Group and Interior Designer Victoria Hagen have created 76 residences (11 floors) that combine traditional grace with a casual modern lifestyle.

The designer envisioned a natural, uniform appearance with a “nude” finish and minimal color toning. To accomplish the desired look, we are hand-selecting the face lamellas to provide a tight color range. The floor’s appearance is integral to the serene elegance and linearity that flows through the sophisticated interiors designed for luxurious modern day living in an historical setting.


Maisonette first floor

Maisonette first floor

Maisonette master bedroom

Maisonette master bedroom

Looking for Something for Long?

We were asked to produce some 12” and 16” sapele boards for a ceiling. The architect did not want seams. Here you see the Virtu boards as they came out of the sander. The pieces on top are 17’ long and the ones underneath are 13’ long, very flat and straight, making for an easy install.

17' long sapele planks

17' long sapele planks

Virtu Walnut

We want to share a short slideshow of an order we produced last week for 600 sq ft of clear 8" face walnut. The client was looking for as much heartwood as he could get. We sold it at 90% heart face, but we shipped 99% heart, with excellent lengths!

These photos show the beauty of our carefully selected and fine-crafted flooring. In less than 40 seconds, you can see every board that went into this order.