Introducing Virtu Special Rift White Oak Flooring!

We continue our quest to build flooring of extraordinary quality and beauty every day. Rift sawn white oak has been in our sights for some time. We can now announce that Virtu Wood Flooring manufactures rift sawn white oak flooring of unparalleled quality, with the uniformity of color and linearity of grain that is the essence of contemporary design.

We are producing this exquisite flooring in widths from 5” up to 10" and lengths 4’ up to 10’. The floor can be supplied ready for finishing on-site, pre-finished in one of Virtu’s finishes, or custom finished to your specific requirement. The material can be FSC certified for LEED projects. This is the most impressive rift cut flooring we have ever seen. Everything in life should be this beautiful.

If you want rift sawn white oak flooring, you want Virtu Special Rift.

Thicker is not Always Better

Someone recently handed me a piece of engineered flooring with a ¼” wear layer and a ½” plywood backer and asked me what I thought of it.  The distributor was proud of this hefty wear layer, but what they really have is a floor with a greater potential of failure.

The reasoning behind the “wood on plywood” design is that theoretically, the strength of the plywood will overcome the movement related stresses in the solid top layer. The thicker (and wider) the wear layer is, the more it performs like solid lumber, and the increased stresses generated by its movement are pitted against a thinner plywood backer. This movement can result in the forces of the wood overcoming the ability of the plywood core to suppress them, leading to checking, cupping, crowning, and in the worst cases, delamination.

This photo shows delamination of the plywood. The force was enough to rip the plywood apart internally.  This photo is from an apartment in New York City, this past winter.

Virtu’s 3-layer “True Balanced Construction” (seen in the above photo) effectively creates a floor with plywood’s stability, and without the troubling element of an unbalanced top layer. Virtu utilizes the same species for the top and bottom, creating a balanced board, just like plywood. The top layer thickness in Virtu is engineered to provide a wear surface and useful life equal to a ¾” solid wood floor, with enhanced stability and reduced movement, and of course, unsurpassed beauty.

THE TAKEAWAY: A wood layer adhered to plywood is already unbalanced. ‘Beefing it’  up makes it dangerous.

 Delamination

Delamination

 Virtu True Balanced 3-layer plank

Virtu True Balanced 3-layer plank

Distinctive Chelsea Lobby

Designed by Brandon Haw, Foster and Partners, the lobby for 551 west 21st is timeless and modern with a 34’ cathedral-like space. The beautiful natural light filters through, highlighting the impeccable details crafted with natural materials including Virtu 3 Layer 8” rift sawn white oak flooring.

 Lobby

Lobby

 Lobby

Lobby

Okinawa Prefecture, Japan

Perched on the edge of a cliff on this remote island and designed as a meditative retreat with expansive views of the East China Sea, the interiors blend contemporary and traditional Japanese elements. 6” rift sawn White Oak Flooring, custom finish.

Juergen Riehm, 1100 Architect.

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 Meditative retreat, Okinawa

Meditative retreat, Okinawa

443 Greenwich Street - A Tribeca Landmark Reimagined

Hands down, one of THE most anticipated downtown building renovations of a former warehouse and book bindery. Each of these 53 luxury residential condominiums (200,000 sq ft building) in the Tribeca North Historical District has Virtu 6” and 8” rift and quartered white oak flooring adding their elegance as part of the finely crafted details in these generous and well-ordered residences. Imagine the sharp, clear light of the mid-day sun, glowing off Virtu’s wide plank white oak floors, illuminating the grand open-plan space in each home.

Architect and Interiors: Cetra Reddy

Developer : Metroloft

 443 Greenwich Penthouse

443 Greenwich Penthouse

 443 Greenwich Kitchen

443 Greenwich Kitchen

Virtu Floors at Maison de Luxe Design Showhouse

AVO transformed the Upstairs Kitchen to life by creating a modern space inspired by its roots. Leather walls and soft hides offer “an unexpected and opulent twist on traditional butcher shop tiles”. Virtu Flooring was paired with the leather wall treatments to add warmth and life to this functional space, once used for preparing game shot from the nearby balcony.

Virtu’s 10” Euro Cut clear White Oak Flooring with its tight grain lightly toned, unifies the design elements and AVO’s vision of bold graphic patterns, clean lines and sumptuous textures for the Upstairs Kitchen . “The wide planks are ideal for the room, soft in color while dramatic in dimension.”

https://www.luxesource.com/luxedaily/slideshows/maison-de-luxe-designer-showhouse-2015-at-the-dohe

www.axoaxo.com

 

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Luxury Goods

Flagship luxury goods boutique Hayward House in a transformed 1906 Upper East Side landmark townhouse.

5” rift sawn white oak flooring stained deep walnut with a high gloss finish complementing the restored period fixtures and family art, photographs and memorabilia.

William Fellows, PKSB, architect

Nadia Ghaleb, Designer

 Hayward House

Hayward House

 Hayward House 

Hayward House 

National Gallery, Washington, D.C.

Most people go to a museum to look at Art. Being a wood guy, it’s the floors that often draw my attention first – then the art, of course. That was definitely the case during my recent visit to the National Gallery in Washington, DC.

John Russell Pope specified 150,000 ft.² of a 3-layer, balanced construction, quartered and rift white oak for this landmark building. This was the preferred method of building a wide plank floor in the first half of the 20th century, and it is the same construction that we use to make Virtu Flooring today.

Here are those floors after 80 years  - foot worn and showing the patina of age. Spectacular floors. No wonder the guards asked me what I was doing looking down, instead of looking at the art on the walls.

 

  Cezanne’s Harlequin, with 3 layer floor

 Cezanne’s Harlequin, with 3 layer floor

 Masterworks above and below

Masterworks above and below

 A fitting setting for art

A fitting setting for art

AA Studio: Williamsburg Design Studio

AA Studio, a global design firm, opened their new studio in Williamsburg in 2012. We recently returned to visit this highly respected team of international designers, planners and real estate entrepreneurs now comfortably settled in their Brooklyn studio which was designed as an adaptive use project from a former mechanical garage. Entrenched and engaged as key participants in a host of projects, we were happy to see that Virtu’s 8”’ plain sawn white oak flooring was wearing well. We dare you to see if you can find where the water leak occurred last winter! Outstanding performance in the face of unforeseen problems is one of the reasons, Virtu Floors are THE choice for 3 layer beautiful wide plank floors.

Read about AA Studio’s work in the November issue of Metropolis. http://www.metropolismag.com/November-2014/The-Italians-Take-Red-Hook/

 AA Studio

AA Studio

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AA Studio

Boston’s True Genius Bar and Restaurant

Brainchild of a innovative visionary, CafeArtScience (LE LABORATOIRE) just opened in Cambridge , Massachusetts. From the interior design to the food to the bar beverages, the restaurant is an innovative environment "with an eye toward better, healthier, sustainable living”. We are honored that our 7” plain sawn white oak flooring was chosen for Café ArtScience by Brown Fenollosa Architects in Boston. We manufacture our floors using an innovative method that marries the best of the past techniques and the best of the future! See more photos : http://www.cafeartscience.com/ - !the-place/c8dp

 

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West Village Renovated Loft

Just a few blocks from the Hudson River and the popular Highline neighborhood, Virtu Flooring was selected for this beautifully renovated loft. The architect and her clients chose 7” plain sawn white oak with a white oil finish to create a airy, modern but subtle inspiration. 8” natural finished quarter sawn oak in ship-lap pattern covers an entire wall of the expanse providing a natural elemental warmth to the sophisticated design scheme. The client loves walking on the new floor in bare feet! The absolute flatness of the floor will remain through the change of seasons, thanks to the stability of Virtu’s 3-layer True Balanced Construction.

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Shock and Awe

Virtu’s 6” rift and quartered white oak wide plank flooring was installed in a New York City apartment this past February. Unfortunately, a pipe broke in the residence above and water leaked through the ceiling onto the floor. 12 hours later, approximately 1” of standing water was found pooled on the Virtu floor. The water was mopped up and the concerned owner and flooring installer watched …. and waited. To their amazement, three days later, there was NO evidence of water saturation, delamination or cupping!!! The flooring installer who called us exclaimed, “This floor is amazing! We never expected the flooring to survive!” We were pleased, but not entirely surprised because that’s the way we build Virtu Floors – beautiful, stable and durable. Let us explain why.

THE FLOOR -Virtu Flooring is constructed to be as stable as any floor can naturally be. Each of the three layers of our True-Balanced floors re-enforce the other two layers, enabling the floor to maintain flatness and stability in  challenging conditions.

THE GLUE - Our glue is a state-of-the-art, water-resistant adhesive with elastomeric properties that allows for some movement in response to the presence of moisture. The glue maintains a “memory’” and allows the wood to return to its original dimension once dry.

Leaks and flooding occur more often than we would like, especially on a construction site. Fortunately, these homeowners  chose the right flooring  - Virtu.

 

 

 

 

 

VIRTU Floors Featured in Brooklyn Heights Renovation

New York architect Ed Kopel’s gut renovation of a Brooklyn apartment is featured in this recent Dwell article and slide show. The apartment, located in the Brooklyn Heights Historic district, had not been renovated in over half a century. The architect was able to successfully create a new modernist interior that is colorful and comfortable for his client and family while maintaining the historical shell. Virtu oak flooring adds a light and natural uniformity in keeping with the architects intention and the clients’ wishes.

http://www.dwell.com/renovation/article/transformative-apartment-renovation-brooklyn

 Hicks Street dining room

Hicks Street dining room

 Hicks Street living room

Hicks Street living room

Urban Renovation by Virtu

The fine craftsmanship, rich quality of material and unsurpassed stability made Virtu Floors the right choice to complement the classic and understated sophistication of The Carlton House residences now being built by Extell Development Company. The 69 units (17 floors) are located at Madison Avenue and 61st  Street, one of Manhattan’s most iconic neighborhoods.

We are selecting the long length, 7” clear, cathedral cut white oak faces to meet The Carlton House’s design team’s high standard of clarity and uniformity of grain to match the sophisticated color palettes for these distinguished residences.

Our true-balanced flooring is the perfect solution for this urban renovation, providing refined wide plank beauty with a natural stability to reduce movement and effectively eliminate cupping. The Carlton House interiors reinterpret the finest aspects of the early 20th century Art Deco and Moderne movements for the 21st century.

http://www.thecarltonhouse.com

6" Rift Sawn White Oak - Uniquely Virtu

We are manufacturing beautiful 6" rift sawn white oak long length flooring for Philip House, a classic prewar condominium renovation in the highly desirable Carnegie Hill neighborhood of New York City’s Upper East Side. The Cheshire Group and Interior Designer Victoria Hagen have created 76 residences (11 floors) that combine traditional grace with a casual modern lifestyle.

The designer envisioned a natural, uniform appearance with a “nude” finish and minimal color toning. To accomplish the desired look, we are hand-selecting the face lamellas to provide a tight color range. The floor’s appearance is integral to the serene elegance and linearity that flows through the sophisticated interiors designed for luxurious modern day living in an historical setting.

www.philiphousenyc.com 

 Maisonette first floor

Maisonette first floor

 Maisonette master bedroom

Maisonette master bedroom

Looking for Something for Long?

We were asked to produce some 12” and 16” sapele boards for a ceiling. The architect did not want seams. Here you see the Virtu boards as they came out of the sander. The pieces on top are 17’ long and the ones underneath are 13’ long, very flat and straight, making for an easy install.

 17' long sapele planks

17' long sapele planks